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Pero Foods

Pero is an award-winning pet food manufacturer based in the heart of Eryri.

Producing a range of all-natural foods and treats, Pero's products are sold all across Europe.

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The Project

The core focus at Pero was to reposition the brand and shine more light on the consumer products they had available.

After the Covid-19 pandemic, the company wanted to move away from a retailer-focussed route to market, and begin selling direct to consumers.

I worked to establish a strong foundation from which Pero could connect directly with consumers, through a new web platform designed for e-commerce.

I also worked to update their brand, which needed a few small tweaks to bring it into the 2020's in style.

A new website

A major component that was missing at Pero was a consumer facing website.

A brochureware website did exist, but it had no e-commerce functionality, and therefore was not serving customers as intended.

I wanted to change that, and worked with a web agency to build and implement a brand new e-commerce website, built on the Shopify sales platform.

Upon launch, the website proved to be a success, and returned the investment within a single month, becoming a new source of profitable revenue for the organisation.

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A new look

In order to create better brand consistency across all outward facing marketing materials, I produced a new suite of brochures for the Pero sales teams to use when contacting their retail partners.

This brought the B2B elements of the business in-line with the consumer facing collateral and created a more unform brand presence.

The new brochure was designed to be packed with information, and easy to read - making the complexities of understanding pet food ingredients accessible to everyone.