---
title: Pero | The work I did while at Pero
description: A quick look at some of the work I did as the marketing manager for a national pet food manufacturer.
---

[Skip to content](https://www.liam-mccormack.com/pero#main-content)

[![Liam Logo Alpha](https://www.liam-mccormack.com/hs-fs/hubfs/Liam%20Logo%20Alpha.png?width=200&height=53&name=Liam%20Logo%20Alpha.png "Liam Logo Alpha")](https://liam-mccormack.com?hsLang=en)

- [Home](https://www.liam-mccormack.com)
- [Resume](https://www.liam-mccormack.com/resume)
- [Contact](https://www.liam-mccormack.com/contact-me)

- [Home](https://www.liam-mccormack.com)
- [Resume](https://www.liam-mccormack.com/resume)
- [Contact](https://www.liam-mccormack.com/contact-me)

[Get in touch](https://www.liam-mccormack.com/contact-me?hsLang=en)

Hamburger Menu

# Pero Foods

Pero is an award-winning pet food manufacturer based in the heart of Eryri.

Producing a range of all-natural foods and treats, Pero's products are sold all across Europe.

![9x7 inch book in the yellow and purple scene_Screenshot 2023-01-08 at 13.36.56 2](https://www.liam-mccormack.com/hs-fs/hubfs/9x7%20inch%20book%20in%20the%20yellow%20and%20purple%20scene_Screenshot%202023-01-08%20at%2013.36.56%202.png?width=1000&height=667&name=9x7%20inch%20book%20in%20the%20yellow%20and%20purple%20scene_Screenshot%202023-01-08%20at%2013.36.56%202.png)

## The Project

The core focus at Pero was to reposition the brand and shine more light on the consumer products they had available.

After the Covid-19 pandemic, the company wanted to move away from a retailer-focussed route to market, and begin selling direct to consumers.

I worked to establish a strong foundation from which Pero could connect directly with consumers, through a new web platform designed for e-commerce.

I also worked to update their brand, which needed a few small tweaks to bring it into the 2020's in style.

### A new website

A major component that was missing at Pero was a consumer facing website.

A brochureware website did exist, but it had no e-commerce functionality, and therefore was not serving customers as intended.

I wanted to change that, and worked with a web agency to build and implement a brand new e-commerce website, built on the Shopify sales platform.

Upon launch, the website proved to be a success, and returned the investment within a single month, becoming a new source of profitable revenue for the organisation.

![iPhone 11 in the hands of a man_Screenshot 2023-01-08 at 12.57.19 2](https://www.liam-mccormack.com/hs-fs/hubfs/iPhone%2011%20in%20the%20hands%20of%20a%20man_Screenshot%202023-01-08%20at%2012.57.19%202.png?width=667&height=1000&name=iPhone%2011%20in%20the%20hands%20of%20a%20man_Screenshot%202023-01-08%20at%2012.57.19%202.png "iPhone 11 in the hands of a man_Screenshot 2023-01-08 at 12.57.19 2")

![Pero brochure small](https://www.liam-mccormack.com/hubfs/Pero%20brochure%20small.png "Pero brochure small")

### A new look

In order to create better brand consistency across all outward facing marketing materials, I produced a new suite of brochures for the Pero sales teams to use when contacting their retail partners.

This brought the B2B elements of the business in-line with the consumer facing collateral and created a more unform brand presence.

The new brochure was designed to be packed with information, and easy to read - making the complexities of understanding pet food ingredients accessible to everyone.

[![Liam Logo 2022](https://www.liam-mccormack.com/hs-fs/hubfs/Liam%20Logo%20Alpha.png?width=760&height=200&name=Liam%20Logo%20Alpha.png "Liam Logo 2022")](https://liam-mccormack.com?hsLang=en)

[Follow us on LinkedIn](https://www.linkedin.com/in/liam-mccormack91/)

©2023 All rights reserved.